Most of Wilder's business is done in China; using the I18n translation built into Rails, the site has translations accessible via
/zh, powered by Fae. And support doesn't end there - since a near majority of traffic comes from IE 11 at the time of writing, the site is compatible with the browser.
Users can quickly request more information about a product that Wilder sells by adding it to their quote. Once they've found all the products they want, a form on the Request a Quote page generates a PDF with the requested kits, emailed to Wilder's sales team and the customer.