The concepts behind rockchalkliving.com - filterable, manageable browsing of apartment listings - caught the eye of high school friend and realtor Tyler McKelvey. He was a part of a new management group, and one of the partners wanted to implement similar principles. After a few meetings at Westport dining staples, the site was built and designed simultaneously.
Customers could identify the home's amenities at a glance, explore the home through pictures, or read the full description. Each amenity linked to a filtered view of similar homes.
Filter (Index) Page
The index page featured a live-updating filtering system. A customer's search could be refined by choosing one or more amenities, adjusting the sliders for price and room count, or a specific neighborhood. And, for extra convenience, sort functions were available to re-arrange the query.