Ad Astra's success led to a partnership with newly-minted Outreach Director Morgan Said and Marcus Tetwiler. After designing the logo, we began standardizing the KU Student Senate brand.
The tri-fold brochure aims to inform the casual student, the student org seeking financial support, or the potential senator. It features minimalist design to match the logo, and a white background with a single color to keep printing costs low.
Inspired by the first brochure, an inner-group within Student Senate wanted to put together an informative piece as well. Working with Morgan Said and Eric Hurtt, this brochure still maintains the generous kerning of the logo and header elements but uses the red color to maintain the difference from the primary Senate brochure.
Each year, KUonWheels provides over 2.3 MILLION rides @KUSenate @KUSafeBus @KUInfo pic.twitter.com/UI8BmYlQnZ— KU Student Body Pres (@KUPresident) August 27, 2013
Happy Monday from us and #KUonWheels! @KUPresident @tshedor pic.twitter.com/VQZte9PcUM— KU Student Senate (@KUSenate) September 30, 2013