Ad Astra's success led to a partnership with newly-minted Outreach Director Morgan Said and Marcus Tetwiler. After designing the logo, we began standardizing the KU Student Senate brand.
Brochure
The tri-fold brochure aims to inform the casual student, the student org seeking financial support, or the potential senator. It features minimalist design to match the logo, and a white background with a single color to keep printing costs low.
Buttons
They made buttons for senators to wear on backpacks and shirts to encourage students to approach them with questions about Senate. I actually had no part in these besides doing the logo in the spring, Marcus just handed one to me and explained the outreach campaign. They're huge.
SLAB Brochure
Inspired by the first brochure, an inner-group within Student Senate wanted to put together an informative piece as well. Working with Morgan Said and Eric Hurtt, this brochure still maintains the generous kerning of the logo and header elements but uses the red color to maintain the difference from the primary Senate brochure.
Bus
Each year, KUonWheels provides over 2.3 MILLION rides @KUSenate @KUSafeBus @KUInfo pic.twitter.com/UI8BmYlQnZ
— KU Student Body Pres (@KUPresident) August 27, 2013
The logo as a decal
